Designing and Managing your Customers’ Journey


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The greatest gifts we can give our customers and clients are excellent service, management of expectations, and consistency! The challenge is that most businesses don’t realize is all three of these begin with the design of our customer’s journey. During this presentation, you will learn what a customer journey consists of, why it is so important and, what are the six key points of designing your customer journey: Awareness, consideration, purchase, service, loyalty, and advocacy. Also, you will learn how to apply these design elements to create a customer journey that can be executed by any member of your organization, consistently. Finally, we will examine how to maximize the touchpoints and opportunities at each level to ensure you cultivate happy, loyal customers!  Total CEU 0.1

Audra Fournier

Founder

Partners for a Solution, LLC

Audra Fournier is a certified professional life and master business coach, who has built her company centered around leading others to success. Additionally, Fournier is a business owner and a commercial property investor. Her mission is to help business owners and individuals become more confident and successful leaders within their organizations. Fournier was born into a family of business owners. She is a third-generation family-owned business entrepreneur. Her grandfather started a plumbing supply company in the 1940s, her mother started a law firm in the 1990s, and both of her sisters have their own businesses. You could say Fournier was destined for the role of a business coach, having been around and involved in business for the entirety of her life.   Striving for greatness, she began her journey attending Florida State University and obtaining her Bachelor of Science in Business, specializing in hospitality management. Following her degree, she worked in Manhattan with a boutique hotel. Then Fournier was part of a team of professionals that opened a five-star destination spa resort in the Pocono Mountains of Pennsylvania. Afterward, she decided to further her education at the University of Tampa where she earned her MBA. Last, but not least, Fournier received her life and master business coaching certifications from Fowler International Academy so she could take hold of her passions and begin her life's work.   Fournier began Partners for a Solution in 2015, knowing she could truly make a difference in the lives of others and create effective change in their businesses, by providing them the tools to overcome today and excel tomorrow. She simply has the heart to serve and the passion to help others.

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Designing and Managing your Customers’ Journey
11/21/2021 at 8:30 AM (EST)  |  Recorded On: 12/06/2021
11/21/2021 at 8:30 AM (EST)  |  Recorded On: 12/06/2021 The greatest gifts we can give our customers and clients are excellent service, management of expectations, and consistency! The challenge is that most businesses don’t realize is all three of these begin with the design of our customer’s journey. During this presentation, you will learn what a customer journey consists of, why it is so important and, what are the six key points of designing your customer journey: Awareness, consideration, purchase, service, loyalty, and advocacy. Also, you will learn how to apply
Quiz - Designing and Managing your Customers’ Journey
2 Questions  |  2 attempts  |  100/100 points to pass
2 Questions  |  2 attempts  |  100/100 points to pass To receive 0.1 CEU credit, you must answer both questions correctly and then view / print your certificate. If you miss one quiz question you will have one more attempt. If both attempts are unsuccessful, you will be required to repurchase the test at $10.
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Designing and Managing your Customers’ Journey
0.100 CEU credits  |  Certificate available
0.100 CEU credits  |  Certificate available You must click on "VIEW/PRINT YOUR CERTIFICATE" in order for the credit to be posted to your NCRA transcript.