An Introduction to Grassroots Lobbying


This session, provided by NCRA’s Government Relations Department, provides a baseline understanding of how to effectively create a grassroots lobbying campaign at the state or the federal level. In this day and age, you must incorporate grassroots efforts into your overall legislative strategy to ensure that you are successful. This session will give you a baseline understanding of grassroots campaigns as well as tips for better communicating with decision-makers.

Brandon Schall

Brandon Schall is NCRA’s government relations specialist and a graduate of Christopher Newport University. In 2013, he was a nominee for CNU’s Distinguished Young Alumnus of the Year. Brandon is an active member of the Association of Government Relations Professionals, where he currently serves on the educational board, and has previously served on the Young Lobbyist Network of the Charity and Community Outreach Committee. He has also earned AGRP’s professional lobbying certificate. Brandon also currently serves as the chairman for the Springfield chapter of the Fairfax County Republican Committee, where he has been a member for 3 years, including two as operations chairman. He has completed both the Political Leaders Program and Emerging Leaders Program from the Sorensen Institute for Political Leadership. Other past experience includes deputy campaign manager for Jason Flanary for Virginia Senate.

Adam Finkel

Director, Government Relations

Adam Finkel joined the National Court Reporters Association’s Government Relations Department in August 2010. Since then, Adam has been active with multiple state-level legislative initiatives on issues like court reporter certification, cuts to official court reporters, and third-party contracting while overseeing NCRA’s federal legislative portfolio on Capitol Hill. In addition, he spearheads NCRA’s work related to captioning quality and serves as the co-chair of the Deaf and Hard of Hearing Alliance, a coalition of organizations dedicated to federal public policy that improves the quality of life for people who are deaf or hard of hearing, and all people with hearing loss.

Prior to coming to NCRA, he was active in the political and legislative worlds working as an Assistant Analyst and Assistant to the President at The Feldman Group, a prolific Washington, D.C. political polling and consulting firm. At The Feldman Group, Adam helped the firm provide extensive campaign support to a wide array of top-tier Congressional, Senatorial, and Gubernatorial candidates.  Before this, Adam served as an intern for the Washington office of then-Representative Mike Ross (Ark.) which provided him with an understanding of the inner workings of Capitol Hill and strong knowledge of the legislative process.

Adam graduated Magna Cum Laude with Honors from Gettysburg College (PA) in May 2009 receiving a B.A. in Political Science with a minor in Latin American Studies.


An Introduction to Grassroots Lobbying Video
Open to view video.
Open to view video.
An Introduction to Grassroots Lobbying Quiz
2 Questions  |  2 attempts  |  100/100 points to pass
2 Questions  |  2 attempts  |  100/100 points to pass
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5 Questions
Certificate - An Introduction to Grassroots Lobbying
0.100 CEU Credit credits  |  Certificate available
0.100 CEU Credit credits  |  Certificate available You must click on "VIEW/PRINT YOUR CERTIFICATE" in order for the credit to be posted to your NCRA transcript.